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Sunday, 20 January 2013

Ramdev Products Unhygienic, Useless, Expensive – Faulty Business Plan

Ramdev Products Unhygienic, Useless, Expensive – Faulty Business Plan

Swami Ramdev is basically trying NIRMA of Food and Ayurved but with a difference – his prices are Unaffordable by 90% to 99% Indians for Foods and Ayurved.

Swami Ramdev introduced to his factories in Haridwar. From outside he made claims of 150 tones per day capacity for each of his scores of his units but average seems to be under 10 tones each for there was neither mechanized processing nor packing machines.

It was most disappointing to see Unhygienic Condition of storage, processing and packing of all kinds of products. Some years ago I reported how all products made by Swami Ramdev are getting rejected by US FDA on grounds of Unhygienic Products and Misbranding. Most are of poor quality and useless.

Expensive Low Quality Products

For example - Swami Ramdev Food Products are not affordable by over 90% of Indian Population. When wholesale price of Kishmish is Rs.100 per kg Ramdev price is Rs.420 per kg, similarly California Almond price is Rs.460 and less for Indian product Ramdev charges Rs.720 per kg. Ramdev Atta cost Rs.50 per kg against Rs.22 for Rajdhani and PDS supply at Rs.5 and Rs.2 per kg wheat. Daliya is priced Rs.60 per kg.

Parle Glucose Biscuits cost just Rs.50 per kg (Rs.20 for 400gm) Ramdev Biscuits are priced Rs.100 per kg.

But it was surprising Swami Ramdev priced Chyawanprash between Rs.140 per kg to Rs.220 per kg.

But 68% of its ingredient is Sugar and 17% is AMLA, Ghee just 2.73%.

Amla Sharbat at Rs.70 per liter is costlier than most fruit juices.

Dant Manjan cost Rs.50 for 100gm, Coconut Oil Rs.50 for 200gm.

FAULTY BUSINESS PLAN

Swami Ramdev didn’t hire Consultant or employ professionals for his MEGA Ambitions, he planning to serve entire India.

But most important is Hygiene in processing of Foods and Ayurved. His products shall never get FDA approval to retail in Premium Markets.

Processing in small batches doesn’t guarantee Quality and Consistency.

Pan National operations need ‘Precise and Long Term Planning’. He is Confused – claims to serve Indian Masses but wants to sell Inferior Products at High Price or in case of Chwanprash introduce Cheap Ingredients.

Swami Ramdev is business minded never advise his followers to eat dairy products, fresh seasonal fruits and vegetables produced in abundance from Milk, Butter and Cheese, Onion, Peas, Amla, Mango, to Carrot, Radish, Cabbage that are much nutritious.

Hidden Cost
[To purchase Medicines/ Food Supplements from Patanjali Yogpeeth, Hardwar directly, kindly send D.D. of Medicines/ Food Supplements’ price and Dispatch charges @120/-per kg. for India & 1000/- per kg. for overseas countries, favouring "Divya Yog Mandir (Trust)" payable at any bank branch in Hardwar along with your Letter of Intent and neatly written address with phone no., on our address.]
It seems prices are Ex. Haridwar. Rs.120 per kg is high hidden cost.

Ravinder Singh
January19, 2013

DRY FRUITS (40kg) DELHI
(Rates in Rs. tax-extra)
Kishmish
Indian Yellow 3800/4500
Indian Green 4200/7500
Ranga 8200/8600
Kandhari 12000/18000
Almond
Girdi 3300/3400
Gurbandi 7800
California 12600/12700
Kernel California 460/462
Gurbandi Kernel (kg.) 290/390
Pistachio (Kg)
Irani 850/900
Hairati 730/800
Peshawari 990/1010
Dodi Roasted 610/680
228
AAROGYA ATTA -2K.G.
100
229
AAROGYA ATTA -5K.G.
250
230
AAROGYA BISCUITS - 100GM
10
231
KHURMAANI -250GM
120
232
MUNAKHA -250GM
160
233
ANJEER -250GM
160
234
KISMIS -250GM
130
235
KALIDRAKSH -250GM
125
236
BADAM -250GM
180
237
PISTA -250GM
245
238
BASEEN 500GM
30
239
PURE HONEY* -500GM Details
90
240
AMLA CANDY 500GM Details
110
241
AMLA CHATPATA 500GM Details
115
242
BEL CANDY 1000GM Details
110
243
DIVYA DALIA 500GM Details
30