First of Its Kind Service for Press Release Wire Distribution in Africa

PRESS RELEASE

First of Its Kind Service for Press Release Wire Distribution in Africa

DAKAR, Sénégal, February 28, 2012/ -- APO today announces the launch of Africa Wire® the first of its kind service for press release wire distribution in Africa, reaching over 25,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites.

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Africa Wire® guarantees the most extensive reach to Africa helping communication agencies, companies, institutions and organizations engage with their audience in all parts of the continent.

“The demand for press release distribution in Africa is increasing drastically since more and more companies invest on the continent to leverage their growth. Africa Wire® responds to this need by offering APO clients a complete press release wire solution, from translation to targeting and distribution to monitoring”, said Eloïne Barry, APO Executive Director.

About APO

With headquarters in Dakar, Senegal, the African Press Organization (APO) (http://www.apo-opa.org) owns a media database of over 25,000 contacts and the main Africa-related news online community. It offers a complete range of media relations tools such as press releases wire and monitoring services, online press conferences, interactive webcasts, op-ed placements and events promotion.

The African Press Organization provides free services to African journalists, innovative communications products to companies and supports many International institutions in their strategic communications.

http://www.apo-opa.org

Media contact:
Aïssatou Diallo
sec.sg@apo-opa.org
+41 22 534 9675